OriginJiaqing Period of the Qing Dynasty

A hundred years of inheritance, a long time

Focus, pragmatism, innovation, hard work

Yanjin process continues to innovate

From candied fruit to a wide variety of snacks

Keep improving, making it yourself, delicious and delicious

Landing in the A-share capital market

Open a new chapter

Life is a meal, art is a snack

Ingenuity to create a delicious life


Brand name origin

“Yanjin” is a kind of process. Fresh fruits and vegetables are added into salt and sugar to make salted vegetables (also known as vegetarian dishes). This process is applied to the production of preserved candied fruit and becomes the representative of southern candied fruit. As a self-manufacturing company that sells candied fruit, Yanjin Shop uses this unique craft name for the brand name.

Founder introduction

Zhang Xuewu was born in Liuyang, Hunan Province in August 1974. He is an EMBA graduate student of Hunan University. He is currently the chairman and general manager of Yanjin Shop Food Co., Ltd.

Zhang Xuewu is the representative of the 13th National People's Congress, the 12th Executive Committee of the All-China Federation of Industry and Commerce, the vice chairman of the 12th Provincial Federation of Industry and Commerce, the executive director of the China Township Enterprise Association, the executive director of the Hunan Food Industry Federation, and the standing office of the Shenzhen Chamber of Commerce in Hunan Province. Vice President, Vice President of Changsha City Entrepreneur Association, Vice President of Changsha Food Industry Promotion Association, was appraised as a model of agricultural labor in Changsha in 2019, and was named as one of the top ten leading brands in agricultural product enterprises in Hunan Province in 2012. In 2011 and 2019, it was rated as “Excellent Entrepreneur of the Non-public Economy” by the Hunan Provincial Party Committee and the Provincial Government.

In the 1980s, Zhang Xuewu's father passed on his ancestral business and operated a Yanjin food workshop in Liuyang. In order to carry forward the spirit of Yanjin craftsmanship and craftsmanship, after graduating from university, he went to foreign food companies to practice, and after several years of tempering, Yanjin Food The belief in making Chinese brands has become more and more firm. In 2005, Zhang Xuewu returned to his hometown and established the Yanjin Shop Food Company.

Under the strong leadership of Zhang Xuewu, after more than ten years of development, on February 8, 2017, Yanjin shop people in Shenzhen rang the bell of the A-share small and medium-sized board listing. Zhang Xuewu clearly understands that listing is only a stage of the company's development process. Committed to making Yanjin Shop a great food manufacturing enterprise in China will be the ultimate goal of his struggle for a lifetime.


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